Hitting the Mark – Effective Email Marketing
Joint Event between Bedford College and the Bedford branch of
the British Computer Society
Date: Thursday, 9 February 2012
Theme: Hitting the Mark – Effective Email
Marketing
Speaker: Tink Taylor,
Chief Operating Officer - dotDigitalGroup
Time: 6.00pm for 6.30-8.00pm
Location: Studio Theatre, Bedford College,
Cauldwell Street, Bedford MK42 9AH
Rationale:
This event is for every marketer who wants to
learn the industry secrets, tricks and techniques for creating
email campaigns that get delivered, opened, read and acted on.
dotMailer’s ‘Hitting the Mark’ - an email marketing
benchmark study of 41 major e-retailers’ email marketing campaigns
- has caused waves in the press. Join Tink Taylor as he
discusses the report’s results - both surprising and revealing -
that demonstrate the practical lessons to be learnt by every
e-marketer. Ensure you have the checklist for email best
practice, hints and tips - as well as the industry must read –
“Hitting the Mark” email marketing benchmark report.
Tink is one of the founding directors of the
dotDigital Group PLC (www.dotDigitalGroup.com),
established in 1999 as a full-service digital marketing agency.
With offices based in south London, central London,
Manchester, Scotland and Northampton they drive site traffic and
sales through strategy and design, providing smart, easy to use but
sophisticated digital marketing products along with creative and
consultative services. Tink is also an elected member of the
Email Marketing Councils at both the DMA and IAB. Tink is
also a hugely popular speaker at digital and email marketing
events.
Agenda:
| 6.00pm |
Registration, refreshments and networking |
| 6.30pm |
Introduction
Hitting the Mark – Effective Email Marketing |
| 7.20pm |
Opportunity to question the speaker |
| 7.45pm |
Thanks
Opportunity to network and talk to the speaker |
A big thank you to everyone who attended - see you at
the next event!
